Even though there are lots of benefits of social networking to the organization as stated above, but the extensive usage of it in the workplace creates many challenges as it completely transforms the way people interact in organizations.
According to Wilson (2009), B. Ajuenza, al-Kassem, and Ahmad Puad (2012), there are five main risks that the organization has on the social networks which consider the loss in staff productivity, leakage of data from backbiting staff in an uncovered environment, damage to business reputation, fraud practiced by cyber crooks and open access for information about the organization’s outdated password.
Posting on social media, sites are also exposed to cyber crime activities to spread misinformation that can cause embarrassment to the organization. According to Perkins, Bart (2008), Social networking for personal purposes can affect corporate productivity. Based on Caloisi, 2001, certain employees can use an enterprise social networking site excessively and waste their working time by doing something that not related to their work.
Even when networking is used for business purposes, corporations may want to limit the number of networks employees use. Monitoring many networks can become incredibly time consuming. Moreover, interfaces between the current networks don’t support robust information sharing.
Unfortunately, unless all interested parties use the same network, many benefits are lost. Hence it is always better to consider designating specific networks for company-wide communications.