Social Networking has evolved and is growing rapidly, providing huge potential for businesses to market online with a different approach, cost effectively and efficiently. Those companies which have utilized social networking have found it to be very helpful in improving their business performance.
The mass implementation of social networking platforms such as Facebook, LinkedIn and Twitter has brought social networking totally into the typical form of sharing knowledge, finding common causes, collaborating with other people and mobilizing others to take an action.
Generally, the business outcome that organizations can get from social networking is an increase in profit margin of the organization through the advertisement that they post on social networking sites.
Other than that, organizations can also increase the attentiveness and efficiency of their organization because through social network the users can share knowledge and information that they have with others. When they collaborate with their peers and co-worker into doing their related job, the result of the job will be better than the result when they do individually without exchanging the information.
By using social network, the organization can increase relationship with customers and openly share ideas and build a trust while making decisions. Therefore, the social networking usage in the workplace has many benefits to the organization.